Stuff Mexicans Like #4: La Television

18 May
Watching television is the #1 past-time for Mexicans, according to the super unscientific Garrison Survey of 2004- 2012. In fact, if you ever get out to the campos and ranchos where extreme poverty abounds (like, for example, say… my neighborhood), you may find communities with corrugated plastic roofs and concrete slabs for floors. There will be no refrigerator, no stove, and rudimentary plumbing. Children may be sleeping on a bean-filled mattress on the floor. But you better believe that every family has a television set! I’ve seen tin foil antennas, extension cords creeping out front windows to be rigged directly to the power lines, but it is essential in Mexican culture that every citizen be connected to every other Mexican via the medium of tv. Try to find a true Mexican restaurant or taco stand or tiendita or Mexican home that does not have a television on and blaring at full volume at all times. You’d be hard up to locate one. It is just common Mexican sense. It is good service and good entertainment. It is the most basic necessity of any business or casa. In the US, we might ask ourselves, “How can I open my new business without a phone line and a phone number so my customers can contact me?” In México the question is, “How could I open a business without a tv? What would I do when there are no customers? What would give my customers ganas to stick around and spend money?”  My friend here in San Miguel de Allende, Guanajuato, informs me that at his last visit to El Seguro, (the “nicer” health clinics for people with insurance), there was no soap or toilet paper in the bathroom…. but there was a television set in the waiting area!
 
The Government Loves TV, too!
“La television es nuestra cultura. Leer libros requiere mucho trabajo y atención. La television hace el trabajo por ti.”  (Television is our culture. Reading books requires a lot of work and attention. The television does the work for you.) This is a common sentiment my Mexican friends have shared with me over my time here in México. One of my buddies in his mid 20s in Querétaro made the following comment upon learning that I was opening a bookstore in San Miguel,”Lo que pasa es que después de la conquista de los indígenas, el gobierno Méxicano le declaró a la gente, ‘No es necesario que lean Uds. De hecho, ni es importante que sepan leer. Nosotros vamos a ser sus representantes. Tenemos estudios y educación; nosotros leeremos por Uds. y les diremos lo que necesitan saber. No se preocupen por estudiar ni dominar el español. Lo haremos por ti.’ Así que la gente no tomó la iniciativa de aprender a leer y escribir y el gobierno no hizo nada para apoyar el aprendizaje del público.” (What had happened was that after the Spanish conquest of the indigenous, the Mexican government declared to the people, ‘It is not necesary for you to read. Actually, it’s not even important to know how. We will be your representatives. We have studies and education; we will read for you and we will tell you what you need to know. Don’t worry about studying or dominating the Spanish language. We’ll do it for you.’ So the people didn’t take the initiative to learn to read and write and the government did nothing to support the education of the general public.) Today we continue receiving information hand-selected by the government, via the television. 
 
Knowledge is Poder
In most Mexican homes, the television is located in the center of the sala as a kind of shrine, as the one consistent source of information. of Education. of Knowledge. of Power. If I have a 4th grade education level and still can’t read or write well, at least I have the faithful television to keep me in-the-know. Just as my insightful friend in Querétaro stated, the government/church (can we even make a distinction in México?) is still choosing and interpreting the information it deems acceptable for the average Mexican to know. Whereas in the US we may find important news on the front of a newspaper, magazine, book, public radio show; in México the culture continues to be anti-reading. But no fear, it’s all on the television set.  
 
Happy tv watching!  See below for recommended viewing on the Televisa/Telemundo channels:
  • Laura: talk show representing women and children’s rights: Televisa M-Th 3pm central Mexico (see photo above)
  • Por Ella Soy Eva: telenovela/comedia about a cross-dreesing man who does so to win back his girl: Televisa M-F 8 or 9pm central Mexico
  • 100 Mexicanos Dijieron: Family Feud style celebrity game show: Televisa Sundays at 5or6pm central Mexico
  • Pequenos Gigantes: childrens Talent Show Competition: Televisa Sundays at 8 or 9pm central Mexico
  • Hoy!: Daily show: Televisa M-F 9am central Mexico
 
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2 Responses to “Stuff Mexicans Like #4: La Television”

  1. expatmexico July 11, 2012 at 12:53 am #

    Dont forget the scantily clad female weather reporters.

  2. Tita July 23, 2013 at 2:51 pm #

    I just found your blog, so interesting to read how a foreigner describes Mexico! I am a Spanish tecaher who teaches at a private university with a very large international program so, I pay attention when students are telling something that happened to them, I see how they get frustrated because things are not done the way they want to; but also, I see how they love in love with the country…
    The TV, humm, yes, that’s a tough one, and you are right, I have seen 21″ screen TV’s (or larger) and sound equipments with laaaarge speakers in homes where there are other more important needs. And let’s not talk about the kinds of shows/programs on Mexican TV, I can happily say that I don’t watch any of the ones you mention!

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